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Google Business PRofile

Practical, evidence-based guides on technical SEO, audits, local search and buying SEO services.

Local SEO

What Is Local SEO? How Local Search Rankings Work

A person looking for a nearby repair service needs different information from someone researching repairs generally. Local SEO helps a real business make that…

5 min read

Local SEO

Do Google Reviews Help SEO?

Reviews matter because customers use them to evaluate businesses. Their usefulness should not be reduced to a tactic for collecting as many five-star ratings…

5 min read

Local SEO

Local Citations and NAP Consistency

A wrong telephone number is a customer problem before it is an SEO problem. Citation work is most useful when it fixes consequential identity…

5 min read