SEO Audit Services
SEO Audit Services That Show You What to Fix First
A professional SEO audit diagnoses why your website is not earning the organic visibility it should, across crawling, indexing, content, architecture and competition, and turns every finding into a prioritised roadmap your team can implement.
Illustrative example, not client data.
When an SEO audit is the right next step
An audit is a diagnostic. It earns its cost when something has changed, stalled or is about to change.
Organic traffic or leads have dropped
We separate seasonality, tracking changes, algorithm updates and technical regressions before anyone starts fixing the wrong thing.
Rankings have plateaued
When content gets published and links are earned but growth stalls, the constraint is usually structural: intent mismatch, cannibalisation or weak internal linking.
A migration or redesign is planned
An audit before a domain, CMS or URL change creates the benchmark and the URL inventory that a safe migration depends on.
Important pages are not indexed
“Crawled – currently not indexed” and “Discovered – currently not indexed” in Search Console are symptoms. The audit finds the cause.
You are about to invest in SEO
A baseline audit stops budget going into content or links before the foundations can support them.
You inherited the website
New owners, agencies and in-house teams need an objective inventory of what exists, what works and what is quietly causing damage.
Audit scope
What a professional SEO audit covers
An SEO audit is a structured review of everything that decides whether search engines can discover, understand and rank your pages, and whether those pages deserve to rank for the queries your customers use. We review six areas, each with its own evidence.
Technical foundations
Status codes, redirects, robots directives, canonical tags, XML sitemaps, structured data, JavaScript rendering and Core Web Vitals field data.
Crawling and indexing
How Googlebot spends its time on your site, which submitted URLs are actually indexed, and where index bloat or exclusions originate.
Content and search intent
Whether each important page matches the dominant intent behind its queries, where pages compete with each other, and which content is thin, outdated or redundant.
Architecture and internal linking
Click depth, orphan pages, navigation and breadcrumb logic, and whether your most valuable pages receive the internal links they need.
Competitors and opportunities
Who wins the queries you want, what their pages offer that yours do not, and where search demand exists that your site does not yet address.
Measurement
Whether Google Analytics 4 and Search Console can answer business questions: conversion events, organic attribution and a record of past site changes.
Technical checklist
The technical checks behind every audit
Crawlers flag symptoms. Every item on this list is checked and then interpreted in context: a noindex tag can be a critical error on one template and exactly right on another.
Crawl and indexing analysis
We compare three datasets: a full crawl of the site, the Page indexing and Crawl stats reports in Google Search Console and, where available, your server log files. Where they disagree is where the problems are: URLs Google crawls that you never meant to expose, valuable pages it rarely visits, and pages it fetches but declines to index. On large sites, log-file analysis is the only reliable way to see how crawl activity is spread across templates.
Prioritisation
Every finding is scored, not just listed
The difference between an audit that gets implemented and one that gets filed away is prioritisation. Each issue is scored for its likely effect on visibility or revenue, the effort needed to fix it and the risk of leaving it alone.
| Finding | Area | Impact | Effort | Priority |
|---|---|---|---|---|
| Filter URLs open to crawling and indexing | Crawling | 5 | 3 | Fix now |
| Canonicals pointing to redirected URLs | Indexing | 4 | 1 | Quick win |
| Category and blog pages competing for one query | Content | 4 | 2 | Next sprint |
| Key service pages five clicks from the homepage | Architecture | 3 | 2 | Next sprint |
| Decorative images without empty alt attributes | Accessibility | 1 | 1 | Monitor |
Illustrative scoring example. Impact and effort run from 1 (low) to 5 (high).
Low-impact findings are labelled as low impact. A list of 400 “errors” with equal weight is one of the most common reasons audits never get implemented.
How the audit is carried out
Five stages, from access to handover. Your proposal confirms the timeline, which depends mainly on site size and how quickly data access is granted.
- 1Discovery and accessWe agree business goals, priority markets and page types, and get read access to Search Console, GA4 and, where available, server logs.
- 2Data collectionA full crawl with JavaScript rendering where needed, Search Console exports, analytics data, log samples and search-result research for your target query groups.
- 3AnalysisTemplates and key pages are reviewed manually. Issues are traced to a root cause, such as a template, CMS setting or publishing process, instead of being listed URL by URL.
- 4PrioritisationEach finding is scored for impact, effort and risk, then grouped into a sequenced roadmap with dependencies.
- 5WalkthroughWe present the findings to your team, answer questions and agree who owns each action.
Deliverables
Audit deliverables: what you receive
An automated crawler report is a useful input. It is not an audit. Here is the difference.
| Deliverable | Our SEO audit | Typical automated report |
|---|---|---|
| Issue list | Grouped by root cause and scored for impact and effort | Hundreds of items, all with equal weight |
| Context | Explained against your templates, CMS and business goals | Generic issue descriptions |
| Content and intent | Page-level intent and cannibalisation review for priority query groups | Not covered |
| Competitors | Search-result comparison of what ranking pages actually provide | Domain-level metrics |
| Implementation guidance | Specific instructions, examples and acceptance criteria | Links to generic help articles |
| Roadmap | Sequenced actions with owners and dependencies | None |
| Handover | Live walkthrough and Q&A with your team | A file download |
Audit report
Findings, evidence and explanations, written for decision-makers and specialists.
Issue register
A spreadsheet of every finding with affected URLs or templates, scores and status, ready for your ticketing system.
Implementation roadmap
What to fix first, what depends on what, and who should own each action.
After the audit
Findings only create value once they are implemented
After the walkthrough, there are three ways to move forward. You choose, and none of them is a condition of buying the audit.
- 1Implement in-houseYour developers and editors work from the issue register. We answer follow-up questions on the findings.
- 2Implementation supportWe work alongside your team on the technical items, review tickets and validate fixes before and after release. This is where the audit hands over to ongoing technical SEO support.
- 3Ongoing programmeThe roadmap becomes the backlog for a monthly engagement. Compare the scope of our SEO packages.
How fixes are validated
SEO audit FAQs
Questions we are asked before most audits.
How long does an SEO audit take?
It depends on site size, the number of templates and how quickly data access is granted. Your written proposal states the timeline before any work begins.
What access do you need?
Read access to Google Search Console and GA4 is essential. Server log files, a staging environment and CMS access help on larger or technically complex sites. We do not need write access to your live site to complete the audit.
Is an SEO audit the same as a technical SEO audit?
No. A technical review is one part of it. A full SEO audit also covers content, search intent, internal linking, competitors and measurement. If you already know the problem is technical, technical SEO support may be the better starting point.
Does the audit include the fixes?
The audit is diagnostic: it explains what to fix, why and in what order. Implementation can be done by your team, with our support, or as part of an ongoing engagement.
How often should a website be audited?
A full audit is worth doing before major changes, after significant traffic changes and roughly once a year on actively developed sites. Between audits, monitoring catches regressions such as an accidental noindex or broken redirects.
Can you guarantee rankings after the audit?
Nobody can honestly guarantee specific Google positions. What we commit to is set out in writing: the scope, deliverables and timeline of the audit. See how our guarantee works.
Start with a diagnosis
Find out what is holding your website back
Enter your URL to start. You will receive a written proposal confirming the audit scope, data access and timeline before any work begins.