Our SEO Guarantee
Our SEO Guarantee: Every Commitment, in Writing.
Know the scope, the measures and the terms before you commit. Your proposal defines what is agreed for your website.
Four pillars. One clear agreement.
Final commitments are defined in your signed agreement.
Scope
The work and deliverables agreed for your website.
Deadlines
Milestones and review dates defined together.
KPIs
Measures tied to your business goals.
Written Terms
Responsibilities, exclusions and applicable remedies.
Clear commitments start with clear boundaries.
- Defined in your agreement
- Agreed deliverablesThe work to be completed for your website.
- Delivery milestonesKey dates and outputs, agreed together.
- Reporting cadenceProgress reporting at an agreed frequency.
- Measurement sourcesDefined data sources for each KPI.
- Outside direct control
- Search engine algorithm changesUpdates to search engine systems and ranking factors.
- Competitor activityActions taken by competing websites.
- Third-party platform decisionsChanges made by external tools and platforms.
- Your internal implementation timingTimelines for your approvals, content or technical changes.
These boundaries inform your scope, assumptions and exclusions.
The Written Agreement
Specific enough to measure. Clear enough to understand.
A useful commitment identifies the work, the owner, the deadline and the evidence.
- 01ScopeDefine what will be done and who is responsible.
- 02MeasurementAgree the KPIs, baseline and data source.
- 03ReviewSet the cadence for progress reviews and next steps.
Example commitment schedule
Illustrative only — not contract terms| Commitment | Agreed detail | Evidence |
|---|---|---|
| Technical deliverable | [Defined scope] | [Acceptance criteria] |
| Delivery milestone | [Agreed date] | [Delivery record] |
| Measurement | [KPI + baseline] | [Agreed data source] |
| Review | [Review cadence] | [Progress report] |
| Remedy, if applicable | [Agreed in writing] | [Contract reference] |
Your signed agreement takes precedence.
Measurement & Reporting
Progress you can trace to the source.
Agree the baseline, the data source and the review window. Then assess progress against that shared definition.
| Data source | [Agreed in writing] |
| Reporting window | [Agreed period] |
Your part in a productive partnership.
Responsibilities are agreed up front, so the work can move forward.
- 01Share accessRequired platforms and baseline data.
- 02Confirm prioritiesGoals, scope and stakeholder ownership.
- 03Enable implementationApprovals, changes and agreed dependencies.
- 04Review togetherProgress, assumptions and next actions.
FAQ
Understand the terms before you sign.
Clear answers to common questions about our SEO guarantee framework.
Is this page the binding guarantee?
No. This page explains the framework. Binding commitments, exclusions and any remedies are defined in your signed agreement.
How are KPIs and baselines agreed?
Before work starts, we agree which KPIs matter for your goals, record the current baseline from an agreed data source (for example Search Console or Analytics) and set the review dates.
What exclusions may apply?
Typical exclusions cover factors outside our direct control, such as search engine algorithm changes, competitor activity, third-party platform decisions and delays in implementation on your side. Your agreement lists the exclusions that apply.
What happens if a commitment is missed?
We review the evidence together against the agreed definition. Any remedy — for example additional work or a refund — applies as set out in writing in your agreement.
How will progress be measured?
Against the agreed baseline, using the agreed data sources and reporting window. You receive regular progress reports at the cadence defined in your agreement.
Explore the details behind your plan.
Ready to get started?
Put your goals at the centre of the agreement.
Start with your URL. Get a proposal with a defined scope and clear next steps.