Technical SEO
SEO Site Migration: A Practical Plan for Changing a Website
A successful launch checklist is incomplete if the new site looks right but old customer links lead nowhere. Migration planning needs an inventory, explicit…
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Technical SEO
Practical, evidence-based guides on technical SEO, audits, local search and buying SEO services.
Technical SEO
SEO Site Architecture: Structure a Website Around Customer Tasks
A website can have clean-looking URLs and still be difficult to navigate. Architecture concerns the relationships between pages and the routes people can follow,…
Technical SEO
Redirects, 404s, and Broken Links: What Actually Needs Fixing?
A removed page and a broken website are not the same thing. The useful question is whether the response matches the resource’s current purpose…
Technical SEO
What Is Technical SEO?
A website can look finished and still make its most useful pages difficult for search engines to access. Technical SEO examines the systems between…